If you’re a business owner in Mobile, Alabama, your website isn’t just an online brochure—it’s a round-the-clock sales tool. But what if that tool is broken? Or worse, turning people away before they even get a chance to understand what you do?
At BrandMatter, we’ve helped dozens of Gulf Coast businesses transform outdated or underperforming websites into clean, modern platforms that drive real, measurable results. A strong web presence doesn’t just improve how people perceive your brand—it increases leads, conversions, and long-term trust.
So how do you know when it’s time to rethink your current site? Here are the top signs we see (and how we fix them).
1. It Looks Like It Was Built in 2010
We’re all for nostalgia—but not when it comes to your homepage. Outdated design elements like cluttered layouts, tiny fonts, Flash animations, stock photo overload, or non-responsive buttons make your site feel stuck in the past. And let’s be honest—your visitors will bounce if your site feels more retro than reliable.
Fix it: A custom redesign with modern UX best practices, built in WordPress and optimized for today’s mobile-first audience, will instantly boost credibility. We use clean layouts, compelling visuals, and conversion-driven design that reflects your business as it is now, not a decade ago.
2. It Doesn’t Work on Mobile
Over 60% of website traffic now comes from mobile devices. If your site is hard to navigate on a phone—think tiny text, unclickable buttons, or images that don’t scale—then you’re not just frustrating users. You’re actively losing leads, especially from younger, on-the-go audiences.
Fix it: We build fully responsive sites using Elementor and WordPress, ensuring your site looks and works great on smartphones, tablets, laptops, and desktops. Responsive design isn’t a bonus anymore—it’s a basic requirement for staying competitive.
3. Your Content Is Outdated or Confusing
Old pricing, broken links, fuzzy photos, or walls of text that bury your message all contribute to one thing: confusion. And confused visitors don’t convert. They leave. Worse—they may never come back.
Fix it: Start with a content audit. We help businesses like yours streamline messaging and organize content in a clear, intuitive structure. That means stronger calls to action, clearer service pages, and content that tells your story in a way that resonates.
4. It’s Not Showing Up on Google
If your site doesn’t show up when someone Googles your services in Mobile, AL, you’re invisible to the people actively looking for what you offer. And that’s a problem. Many business owners overlook foundational SEO or assume it’s too complex to deal with—but it starts with how your site is built.
Fix it: We build SEO-ready websites as standard—not an upsell. From properly structured H1s and alt tags to fast load times and schema markup, we lay the groundwork for search visibility. We also help you align content with search intent, especially for local keywords that matter most.
5. You Can’t Update It Easily
If making a small change—like swapping a photo or updating a service description—requires calling a developer or waiting a week for edits, your website is slowing you down. In today’s world, agility matters.
Fix it: Our sites are built with Elementor’s intuitive drag-and-drop builder, which makes editing easy—even for non-technical users. We also offer flexible support if you’d prefer to stay hands-off, so you always have options.
Ready to Reclaim Your Website?
If any of these signs hit close to home, it’s time to stop settling and start upgrading. At BrandMatter, we don’t just design websites—we build digital experiences that support your goals, connect with your customers, and grow with your business.
Proudly based in Mobile, Alabama, serving business owners across the Gulf Coast. Let’s talk! Get in touch with us today to get the ball rolling.