Client Overview

RxComplete is a non-traditional pharmacy benefits partner dedicated to simplifying the workers’ compensation prescription process. By bridging the gap between injured workers, healthcare providers, pharmacies, employers, and payers, RxComplete ensures medications are delivered quickly, at no out-of-pocket cost to the patient, with minimal administrative delays.

Project Objectives

The brand needed a modern identity and digital presence that matched its mission of clarity, trust, and accessibility. The project focused on:

• Designing a professional, trustworthy logo and brand system
• Developing a modern, user-friendly website that clearly communicates services to multiple audiences
• Creating supporting marketing materials to promote RxComplete’s offerings across stakeholder groups

Role and Responsibilities

BrandMatter delivered the full creative suite for RxComplete, including brand identity design, website development, and the creation of targeted marketing collateral.

Design and Development Process

• Logo & Branding: Crafted a logo and visual system that reflects reliability, care, and streamlined service.
• Website: Built a responsive, accessible website structured around audience-specific journeys—Injured Workers, Providers, Employers/TPAs, and Payers. Content was simplified and organized for clarity, with clear calls-to-action for enrollment and claims support.
• Marketing Materials: Designed print and digital pieces to reinforce the brand message, highlight key differentiators, and support outreach campaigns.

Key Features and Deliverables

• A cohesive logo and brand identity system
• Fully responsive website optimized for mobile and desktop users
• Stakeholder-specific navigation and content flows
• Clear “Who We Serve” and “Get Started” sections for easy onboarding
• Marketing collateral including brochures and sales materials

Outcomes and Impact

The new identity and digital presence established RxComplete as a credible and approachable partner in the workers’ compensation pharmacy space. The redesign reinforced their value proposition—fast claims, no out-of-pocket costs, and accessible support—while giving the team marketing tools to connect with healthcare providers, employers, and injured workers more effectively.

Visual Showcase