Client Overview

DocRx® is a nationwide healthcare company focused on point-of-care dispensing, medical supplies, and ancillary programs that simplify workflows for physicians and improve outcomes for patients. With a presence across clinical, retail, and mail-order environments, they support providers with smart, compliant solutions that put patient care first.

Project Overview

DocRx needed a modern, cohesive refresh of its brand experience — one that would feel more polished, credible, and aligned with its expanding services. The project aimed to:

• Refresh the existing color palette without abandoning brand recognition
• Redesign core print assets and business cards
• Clarify messaging for healthcare providers and partners
• Lay the groundwork for a future-forward website design

Key Features & Deliverables

• Enhanced color palette with deeper purples and clean contrast
• Redesigned business cards and updated print collateral
• Refined brand messaging for use across digital and print
• Design strategy recommendations for web and marketing assets

Outcomes & Impact

The refined brand system brings DocRx’s credibility and innovation to the forefront, helping position the company as both a clinical partner and a tech-forward leader. The updated materials better reflect the professionalism of their services and allow for clearer communication with physicians, pharmacies, and care teams.

Visual Showcase