DeerDoc® is a wildlife and livestock supplement brand based in Mobile, AL, offering flavonoid-fortified alfalfa pellets to promote parasite resistance and immune health. BrandMatter brought the brand to life with full identity development, product packaging, a Shopify-powered storefront, and a robust social media presence to drive direct-to-consumer and wholesale growth.

Client Overview

DeerDoc® delivers a science-backed approach to wildlife nutrition, blending veterinary insight with real-world results. The company’s flagship 50lb bag of alfalfa pellets offers a natural solution for whitetail and mule deer owners looking to reduce chemical dewormers and improve overall herd health. With growing interest from rural retailers and hunters alike, DeerDoc needed a powerful first impression across all brand touchpoints.

Project Objectives

• Create a rugged, credible visual identity for a new-to-market feed supplement
• Design packaging suitable for retail shelves and wholesale buyers
• Develop a clean, informative Shopify storefront with seamless checkout
• Launch Facebook and Instagram with on-brand visuals and copy
• Create ad content to support early product education and direct sales

Key Features & Deliverables

• Logo & Branding Suite: Primary, secondary, and icon-based logos plus typography and color system
• Product Packaging Design: 25lb bucket and 50lb alfalfa pellet bag concept with compliance-focused layout and hunter-friendly aesthetic
• Shopify Website: Custom storefront with product detail pages, inquiry forms, and integrated checkout
• Social Media Setup: Fully branded Facebook + Instagram profiles with foundational content and bio copy
• Advertising Assets: Scroll-stopping image and video creatives to drive engagement and conversions

Outcomes & Impact

The DeerDoc brand launch laid a strong foundation for both online and retail success. The Shopify storefront provided an intuitive and informative customer experience, helping drive early sales and brand recognition. Packaging design played a critical role in opening wholesale opportunities, making the product shelf-ready for local feed stores nationwide. On social media, the professionally branded Facebook and Instagram pages attracted immediate attention from the hunting community, while the advertising assets generated consistent traffic to the site. Together, these efforts positioned DeerDoc as a credible, go-to source for natural deer and livestock supplements right out of the gate.

Visual Showcase