Client Overview

Water Heaters Only is a family-owned plumbing and water heater service provider serving Mobile and Baldwin counties, Alabama. With decades of combined experience, the company is known for reliable service, transparent pricing, and treating every customer like family. Their offerings include water heater repair and installation, leak detection, plumbing inspections, commercial plumbing, and 24/7 emergency response.

Project Objectives

The existing website needed to be redesigned to reflect the professionalism and customer-first values of Water Heaters Only. The objectives focused on creating a modern, mobile-responsive site that would:

• Clearly showcase services and service areas
• Highlight the company’s “Fan Club” maintenance program
• Provide fast access to emergency contact options
• Build trust with new customers through improved visuals and messaging

Role and Responsibilities

BrandMatter led the website redesign from concept through launch. The focus was on reorganizing the site for clarity, simplifying navigation, and making critical information—such as emergency service availability—highly visible.

Design and Development Process

The new site was developed with a clean, approachable design that highlights services upfront, integrates calls-to-action for booking and emergency calls, and provides space for customer testimonials. The process prioritized performance, accessibility, and ease of use on all devices.

Key Features and Deliverables

• Fully responsive website optimized for mobile and tablet users
• Streamlined service navigation for residential and commercial plumbing
• Dedicated page to promote the “Fan Club” maintenance program
• Clear contact options with 24/7 emergency service visibility
• SEO-friendly structure to improve local search presence

Outcomes and Impact

The redesigned site strengthened Water Heaters Only’s digital presence by aligning its online image with the company’s reputation for trustworthy, responsive service. The improved layout and navigation make it easier for customers to schedule service, learn about ongoing maintenance benefits, and feel confident choosing a local, family-owned provider.

Visual Showcase